"Whopper Detour" poaches customers from McDonald's; wins big at Cannes Lions
Mobile order and pay has become table stakes for QSR mobile applications, but Burger King took it to the next level by offering people at McDonald’s the chance to get a 1-cent Whopper.
According to the case study, the stunt drove 1.5 million Burger King app downloads, generated 3.5 billion earned media impressions and a 37-to-1 return on investment.
The campaign earned a Titanium Grand Prix, a Direct Grand Prix, and a Mobile Grand Prix.
