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Mobile games now account for 33% of installs, 10% of time and 74% of consumer spend

TechCrunch has a great summary of a recent AppAnnie report focusing on the mobile gaming ecosystem. There are several interesting takeaways for me:

  • There’s been a lot of talk about “app fatigue” over the last couple of years, with some studies suggesting that the average mobile user isn’t downloading new apps anymore. Most of that data comes from survey-based studies. But, when you look at anything that’s actually based on behavior - like AppAnnie’s study, it’s clear that most mobile users are very active in managing their apps: downloading news ones and deleting those no longer used. It may be a net zero effect, but to suggest that users aren’t downloading new apps seems misguided.

  • Time spent with games continues to grow roughly 10% YOY. That time either has to come from somewhere else, or it suggest that users continue to increase their ability to multitask.

  • It’s interesting, but not all that surprising that games tend to dominate mobile revenue.

  • The report also highlights the potential for growth in mobile AR games.

Full story here.

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