Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch
Apple’s new iPhone becomes available on Friday, and Verizon is celebrating with a cool AR game that enables players to potentially win a free device.
Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer.
The Catch My iPhone AR game can be played by visiting Verizon’s website or clicking the link in the telecom’s Instagram post about the promotion.
Players are asked to tap the capture button to begin recording a video and play the game, which causes iPhones and tiles related to Verizon add-ons to float down from the sky using parachutes. Players can “catch” these items by tapping on them.
The game lasts 20 seconds, and afterward, people are encouraged to save their recording and share it on Instagram for a chance to win an iPhone 15 Pro or other prizes. This sweepstakes runs through Sept. 21.
More detail at AdWeek.