McDonald’s is encouraging people to play with their food - specifically their fries. A template on the tray liner encourages people to lay fries of different lengths out (some eating required), and then scan the image using the Spotify app to unlock fry-themed playlists.
It’s a shame to let fries get cold like that, but kind of a fun way to turn a tray liner into a brand experience via mobile camera tricks and image recognition.
Read the full story - and watch the video - over at AdAge.
