Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant

Oct 18

Oct 18 Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant

Having cleared the last regulatory hurdle, MSFT has finalized its acquisition of Activision Blizzard - creating a powerful gaming giant with established titles across both console and mobile games. From Insider Intelligence:

The news: Microsoft’s $69 billion acquisition of Activision Blizzard is now finalized after receiving approval from the UK’s Competition and Markets Authority last week, making it the highest-value tech merger in history.
Immediate effect: The merger will make Microsoft the “third largest gaming company by revenue, behind Sony and Tencent,” the company said when it announced the deal in 2022.
The long game: Microsoft’s acquisition is about more than just a short-term boost. It secures Microsoft’s future as a leader of the gaming industry and gives it a strong foothold in fast-growing markets.
Our take: Beyond its console and PC gaming implications, the Activision Blizzard acquisition will help make Microsoft a giant of the mobile game industry, where ad revenues and consumer spending are both expected to surge.