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Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs

Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs

Destination marketing organization Discover St. Louis Park aims to drive visitors to Minneapolis suburbs St. Louis Park and Golden Valley through an augmented reality campaign highlighting local attractions.

This AR campaign features artwork by St. Louis Park artist Adam Turman and was created by immersive experience agency REM5 Studios. It will let residents and visitors to the St. Louis Park and Golden Valley areas scan a QR code on posters, postcards and kiosks to access an augmented reality lens within the Instagram mobile application.


Full story at AdWeek (subscription may be required).

Wendy's and Google Reinvent the Drive-Thru with an AI Chatbot

Wendy's and Google Reinvent the Drive-Thru with an AI Chatbot

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’