Walmart brings virtual makeup try on to its app

Oct 12

Oct 12 Walmart brings virtual makeup try on to its app

Augmented Reality Virtual Try On, especially for beauty products, is nothing new, but interesting to see the retail giant bring the capability directly into its flagship shopping app. It seems to have impressive range as well, featuring more than 1,400 products from 20 different brands.

Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products in augmented reality before making a purchase.
Available through the Walmart mobile app, this virtual try-on technology will allow people to “try on” more than 1,400 products from over 20 beauty brands, including Almay, CoverGirl, Maybelline, Revlon, Rimmel and Neutrogena.
“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalized, seamless, customer centric shopping experiences,” said Creighton Kiper, vp of beauty at Walmart U.S.