Tennessee Titans bring stadium-scale AR to NFL games

Not to be outdone by the LA Rams, the NFL team has partnered with AR platform Superba to enhance fan engagement with AR…

Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts.

The Stadium AR platform can be themed to any team or stadium, and includes support for event sponsors.

The Tennessee Titans became the first team to incorporate the Stadium AR platform into their games, with the technology debuting during the Titans’ season opener against the Los Angeles Chargers. 

Throughout the 2023 NFL season, fans will be able to scan a QR code in Nissan Stadium to launch the Titans AR experience, which will display effects like flames and the team’s logo on the football field. For the LA Chargers game, fans could also flick a virtual football into the Chargers’ lightning bolt logo to break it.

Full story at AdWeek.