In perhaps one of the most practical use cases of Augmented Reality yet, Nike plans to use your smartphone camera and some really smart AI to measure your feet with sub 2-mm accuracy.
From VentureBeat:
This July, Nike plans to add Nike Fit technology to its iPhone app and some retail stores, using multiple tricks to properly measure any user’s foot. Using a series of photographs, combined with AI and machine learning software, the technology begins by capturing an image of the floor next to a wall and then uses AR to generate a virtual “stand here” dot so you can snap an image of your feet while standing against the wall. Thirteen data points are then used to determine the length and width of each foot, resulting in a shoe size recommendation.
Returns due to poor fit is one of the biggest cost-drivers for many e-commerce sites selling fashion or footwear. It will be interesting to watch if this can help reduce those return rates.
