Nike does an incredible job of keeping a finger on the pulse of pop culture. This is just the latest example of brilliant brand integration.
Nike Inc.’s newest sneaker release is entirely digital.
Nike’s Jordan Brand has partnered with Fortnite, the uber-popular video game made by Epic Games, to unveil featuring new skins wearing Jordan sneakers. The two new outfits are Grind and Clutch. Both skins include Nike Air Jordan 1s in different colorways: red and black, the colors of the NBA’s Chicago Bulls, as well as the Los Angeles Lakers' purple and yellow.
