If you’re a Nike+ member, entering a Nike store with the Nike app unlocks a new experience. With the app in in-store mode, customers can request fitting rooms and shoe sizes instantly, receive special offers and exclusive product, and checkout in the app and leave by skipping the line.
Nike has woven its mobile app into its retail stores, and now, having realized the power of its mobile apps to drive customer loyalty and sales, it’s tightening the relationship between the two channels. The secret sauce behind Nike’s success in building up its digital and direct-to-consumer businesses is the link between its apps and its store strategy.
Full story at Digiday.
