What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged sports

Puma’s AI-Generated Ad: A New Playbook for Creativity?

Mar 19

Mar 19 Puma’s AI-Generated Ad: A New Playbook for Creativity?

NHL Officials Get a High-Tech Assist from Apple Watch

Feb 28

Feb 28 NHL Officials Get a High-Tech Assist from Apple Watch

The NBA’s Vision Pro App Brings Miniature Basketball to Your Table

Feb 17

Feb 17 The NBA’s Vision Pro App Brings Miniature Basketball to Your Table

AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 Metaverse Marketing: The Top 5 Brand Plays Right Now

Prime Video’s AI Playbook: Helping Fans Grok the Inside Game

Feb 10

Feb 10 Prime Video’s AI Playbook: Helping Fans Grok the Inside Game

How the NFL is Using Creators to Go Global

Feb 6

Feb 6 How the NFL is Using Creators to Go Global

HIGHLIGHTS: November 2024

Dec 2

Dec 2 HIGHLIGHTS: November 2024

Jeremy Lockhorn

PepsiCo Expands Multi-year Partnership with EA Sports

Nov 29

Nov 29 PepsiCo Expands Multi-year Partnership with EA Sports

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Nov 12

Nov 12 Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Nov 3

Nov 3 Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Gatorade introduces AI-powered personalization

Oct 15

Oct 15 Gatorade introduces AI-powered personalization

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

TopGolf and MediaHub see success with emotion targeting

Oct 13

Oct 13 TopGolf and MediaHub see success with emotion targeting

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Puma sees GenAI personalization as DTC aid

Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

4A's Noteworthy News - 18th Edition

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original