What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged sports

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Gatorade introduces AI-powered personalization

Oct 15

Oct 15 Gatorade introduces AI-powered personalization

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

TopGolf and MediaHub see success with emotion targeting

Oct 13

Oct 13 TopGolf and MediaHub see success with emotion targeting

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Puma sees GenAI personalization as DTC aid

Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

4A's Noteworthy News - 18th Edition

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

Sep 19

Sep 19 Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

The NFL's AI Innovation Hub is a testing ground for new marketing strategies

Sep 13

Sep 13 The NFL's AI Innovation Hub is a testing ground for new marketing strategies

TAG Heuer launches Vision Pro app for Golfers

Aug 30

Aug 30 TAG Heuer launches Vision Pro app for Golfers

4A's Noteworthy News - 14th Edition

Aug 19

Aug 19 4A's Noteworthy News - 14th Edition

Jeremy Lockhorn

Examples, Tech News

Qualcomm brings AR to Man U kits

Aug 16

Aug 16 Qualcomm brings AR to Man U kits

New Balance leverages AI for targeted summer campaign

Aug 13

Aug 13 New Balance leverages AI for targeted summer campaign

4A's Noteworthy News - 12th Edition

Aug 5

Aug 5 4A's Noteworthy News - 12th Edition

Jeremy Lockhorn

Highlights, Original

Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators

Jul 9

Jul 9 Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators

A framework for using AI in marketing

Jun 30

Jun 30 A framework for using AI in marketing

Research and data, Examples

Peacock has cloned Al Michaels' voice for Olympic recaps

Jun 27

Jun 27 Peacock has cloned Al Michaels' voice for Olympic recaps

Snickers deploys digital clone of soccer legend

Jun 25

Jun 25 Snickers deploys digital clone of soccer legend