What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged sports

HIGHLIGHTS: November 2024

Dec 2

Dec 2 HIGHLIGHTS: November 2024

Jeremy Lockhorn

PepsiCo Expands Multi-year Partnership with EA Sports

Nov 29

Nov 29 PepsiCo Expands Multi-year Partnership with EA Sports

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Nov 12

Nov 12 Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Nov 3

Nov 3 Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Gatorade introduces AI-powered personalization

Oct 15

Oct 15 Gatorade introduces AI-powered personalization

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

TopGolf and MediaHub see success with emotion targeting

Oct 13

Oct 13 TopGolf and MediaHub see success with emotion targeting

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Puma sees GenAI personalization as DTC aid

Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

4A's Noteworthy News - 18th Edition

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

Sep 19

Sep 19 Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

The NFL's AI Innovation Hub is a testing ground for new marketing strategies

Sep 13

Sep 13 The NFL's AI Innovation Hub is a testing ground for new marketing strategies

TAG Heuer launches Vision Pro app for Golfers

Aug 30

Aug 30 TAG Heuer launches Vision Pro app for Golfers

4A's Noteworthy News - 14th Edition

Aug 19

Aug 19 4A's Noteworthy News - 14th Edition

Jeremy Lockhorn

Examples, Tech News

Qualcomm brings AR to Man U kits

Aug 16

Aug 16 Qualcomm brings AR to Man U kits

New Balance leverages AI for targeted summer campaign

Aug 13

Aug 13 New Balance leverages AI for targeted summer campaign