What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt

Oct 20

Oct 20 Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt

Macy's leaps into the shoppable metaverse

Oct 20

Oct 20 Macy's leaps into the shoppable metaverse

Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant

Oct 18

Oct 18 Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant

McDonald's CM/CX-O reviews app-focused loyalty reboot

Oct 17

Oct 17 McDonald's CM/CX-O reviews app-focused loyalty reboot

General Mills launches AR cereal game

Oct 16

Oct 16 General Mills launches AR cereal game

European Telco EE's agencies supercharged a recent campaign with Unreal engine

Oct 13

Oct 13 European Telco EE's agencies supercharged a recent campaign with Unreal engine

Pedro Lerma on celebrating diversity through AI

Oct 12

Oct 12 Pedro Lerma on celebrating diversity through AI

Walmart brings virtual makeup try on to its app

Oct 12

Oct 12 Walmart brings virtual makeup try on to its app

Bratz World AR Experience Brings Fashion Dolls to Life at Walmart

Oct 10

Oct 10 Bratz World AR Experience Brings Fashion Dolls to Life at Walmart

Three ways PepsiCo is getting DOOH right

Oct 9

Oct 9 Three ways PepsiCo is getting DOOH right

Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week

Oct 9

Oct 9 Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week

Ogilvy is putting Adobe’s gen AI tool Firefly to use

Oct 6

Oct 6 Ogilvy is putting Adobe’s gen AI tool Firefly to use

19 Crimes reveals AR-enabled Halloween themed bottles

Oct 6

Oct 6 19 Crimes reveals AR-enabled Halloween themed bottles

Metaverse roundup, September 2023

Oct 5

Oct 5 Metaverse roundup, September 2023

Examples, Tech News

Oct 4

Oct 4 Lunchables becomes the first brand to use Niantic's rewarded AR format

Walmart experiments with generative AI to help people shop

Oct 4

Oct 4 Walmart experiments with generative AI to help people shop

Oct 3

Oct 3 Mastercard CMO touts Web3 success

Tennessee Titans bring stadium-scale AR to NFL games

Oct 3

Oct 3 Tennessee Titans bring stadium-scale AR to NFL games

CMOs plan to increase AI and data spending

Oct 2

Oct 2 CMOs plan to increase AI and data spending

Research and data

HIGHLIGHTS: September 2023

Oct 2

Oct 2 HIGHLIGHTS: September 2023