What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

AR influences GenZ shoppers, but older demos skeptical

Sep 29

Sep 29 AR influences GenZ shoppers, but older demos skeptical

Research and data

Programmatic DOOH poised for growth

Sep 29

Sep 29 Programmatic DOOH poised for growth

Research and data

Getty launches GenAI platform trained ONLY on its licensed images

Sep 28

Sep 28 Getty launches GenAI platform trained ONLY on its licensed images

CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Sep 27

Sep 27 CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Research and data

Harvard Study: GenAI boosts knowledge worker performance by 40%

Sep 26

Sep 26 Harvard Study: GenAI boosts knowledge worker performance by 40%

Research and data

How Media.Monks and other agencies use AI for short form video

Sep 26

Sep 26 How Media.Monks and other agencies use AI for short form video

Coke Zero Sugar launches DOOH + AR Mashup in the UK

Sep 25

Sep 25 Coke Zero Sugar launches DOOH + AR Mashup in the UK

Ducati launches NFT collection

Sep 24

Sep 24 Ducati launches NFT collection

YouTube introduces GenerativeAI tools for creators

Sep 22

Sep 22 YouTube introduces GenerativeAI tools for creators

Chobani adds AR enhancements to Halloween packaging

Sep 22

Sep 22 Chobani adds AR enhancements to Halloween packaging

MLB Virtual Ballpark streams first regular-season game

Sep 21

Sep 21 MLB Virtual Ballpark streams first regular-season game

Illicit Elixirs Releases AR-Enabled Cans

Sep 21

Sep 21 Illicit Elixirs Releases AR-Enabled Cans

Snapchat, the LA Rams, disguise and Meptik transform the Ram's first home game into an AR experience for Princess Cruises

Sep 20

Sep 20 Snapchat, the LA Rams, disguise and Meptik transform the Ram's first home game into an AR experience for Princess Cruises

Are consumers and marketers aligned on emerging tech like AI and NFT?

Sep 19

Sep 19 Are consumers and marketers aligned on emerging tech like AI and NFT?

Research and data

Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch

Sep 19

Sep 19 Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

Sep 18

Sep 18 Vitaminwater sets up shop on Fortnite to promote zero-sugar products

Meta's "Horizon Worlds" breaks free from HMD

Sep 18

Sep 18 Meta's "Horizon Worlds" breaks free from HMD

How SMB marketers are using generative AI

Sep 15

Sep 15 How SMB marketers are using generative AI

Research and data

The NFL gives creators access to its archives for content creation with pre-approved footage

Sep 15

Sep 15 The NFL gives creators access to its archives for content creation with pre-approved footage