Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week

Snapchat is back with more AR-enhance fun for Advertising Week in NYC. A couple of years ago it was an activation taking over a Shake Shack. This time, it’s an immersive AR series featuring some of the platform’s top creators…

During Advertising Week New York, which begins October 16, Snapchat will be showing “Phantom House,” a Halloween-inspired immersive AR content series featuring the app’s top creators and integrations from brands like Maybelline and Disney+.

“Snapchatters can tune-in to the weekly content series to watch the story unfold, participate in the adventure by helping the creators gather new clues and solve puzzles, and share what they’ve seen with friends through AR Lenses and AI-generated Dreams selfies inspired by the Phantom House,” the company wrote in a blog post.

Snap selected three verified content creators -- Tony Talks, Sofie Dossi, and Ezee -- to star in the weekly series, which users can engage with across the app’s Chat, Camera, Stories and Spotlight tabs.

Full story at MediaPost.