What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Pedro Lerma on celebrating diversity through AI

Oct 12

Oct 12 Pedro Lerma on celebrating diversity through AI

Walmart brings virtual makeup try on to its app

Oct 12

Oct 12 Walmart brings virtual makeup try on to its app

Bratz World AR Experience Brings Fashion Dolls to Life at Walmart

Oct 10

Oct 10 Bratz World AR Experience Brings Fashion Dolls to Life at Walmart

Three ways PepsiCo is getting DOOH right

Oct 9

Oct 9 Three ways PepsiCo is getting DOOH right

Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week

Oct 9

Oct 9 Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week

Ogilvy is putting Adobe’s gen AI tool Firefly to use

Oct 6

Oct 6 Ogilvy is putting Adobe’s gen AI tool Firefly to use

19 Crimes reveals AR-enabled Halloween themed bottles

Oct 6

Oct 6 19 Crimes reveals AR-enabled Halloween themed bottles

Metaverse roundup, September 2023

Oct 5

Oct 5 Metaverse roundup, September 2023

Examples, Tech News

Oct 4

Oct 4 Lunchables becomes the first brand to use Niantic's rewarded AR format

Walmart experiments with generative AI to help people shop

Oct 4

Oct 4 Walmart experiments with generative AI to help people shop

Oct 3

Oct 3 Mastercard CMO touts Web3 success

Tennessee Titans bring stadium-scale AR to NFL games

Oct 3

Oct 3 Tennessee Titans bring stadium-scale AR to NFL games

CMOs plan to increase AI and data spending

Oct 2

Oct 2 CMOs plan to increase AI and data spending

Research and data

HIGHLIGHTS: September 2023

Oct 2

Oct 2 HIGHLIGHTS: September 2023

AR influences GenZ shoppers, but older demos skeptical

Sep 29

Sep 29 AR influences GenZ shoppers, but older demos skeptical

Research and data

Programmatic DOOH poised for growth

Sep 29

Sep 29 Programmatic DOOH poised for growth

Research and data

Getty launches GenAI platform trained ONLY on its licensed images

Sep 28

Sep 28 Getty launches GenAI platform trained ONLY on its licensed images

CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Sep 27

Sep 27 CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Research and data

Harvard Study: GenAI boosts knowledge worker performance by 40%

Sep 26

Sep 26 Harvard Study: GenAI boosts knowledge worker performance by 40%

Research and data