Getty launches GenAI platform trained ONLY on its licensed images
Ethically sourced training data, IP and copyright concerns are perhaps amongst the most common challenges for brands and agencies when it comes to leveraging the full power of Generative AI. Systems from Microsoft, Adobe, and others offer to indemnify users against potential future claims, and now Getty has stepped up to the plate as well, though the copyright issue still remains a bit fuzzy.
Getty Images is partnering with Nvidia to launch Generative AI by Getty Images, a new tool that lets people create images using Getty’s library of licensed photos.
Generative AI by Getty Images (yes, it’s an unwieldy name) is trained only on the vast Getty Images library, including premium content, giving users full copyright indemnification. This means anyone using the tool and publishing the image it created commercially will be legally protected, promises Getty. Getty worked with Nvidia to use its Edify model, available on Nvidia’s generative AI model library Picasso.
The company said any photos created with the tool will not be included in the Getty Images and iStock content libraries. Getty will pay creators if it uses their AI-generated image to train the current and future versions of the model. It will share revenues generated from the tool, “allocating both a pro rata share in respect of every file and a share based on traditional licensing revenue.”
Getty says users will get perpetual, worldwide, and unlimited rights to the image they created. (The technical copyright status of AI-generated images, that said, is still fuzzy.) Getty said it is similar to when customers license content from its library, where the company owns the file but licenses it out for use. They can either write their own prompt or use the prompt builder to guide them. Users may also integrate the tool into their own workflows through an API. True to form, Getty watermarks pictures created through the tool, identifying the photo as generated with AI.
Full story at The Verge.
