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Harvard Study: GenAI boosts knowledge worker performance by 40%

Harvard Study: GenAI boosts knowledge worker performance by 40%

From a VentureBeat story on a really interesting Harvard-led study that provides a peak into the potential performance gains for enterprises …

A Harvard-led study has found that using generative AI helped hundreds of consultants working for the respected Boston Consulting Group (BCG) complete a range of tasks more often, more quickly, and at a higher quality than those who did not use AI.

Moreover, it showed that the lowest performers among the group had the biggest gains when using generative AI.

The study, conducted by data scientists and researchers from Harvard, Wharton, and MIT, is the first significant study of real usage of generative AI in an enterprise since the explosive success of ChatGPT’s pubic release in November 2022 — which triggered a rush among major enterprise companies to figure out optimal ways to utilize it.

CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

How Media.Monks and other agencies use AI for short form video

How Media.Monks and other agencies use AI for short form video