Are consumers and marketers aligned on emerging tech like AI and NFT?

A new study from Morning Consult and Advertiser Perceptions (commission by iHeartMedia) suggests that there may be some disconnects. There may well be some differences of opinion here but one wonders if part of it is simply jargon. Does a consumer want personalized, relevant communications and value exchange from brands they trust? Probably. Do they care whether or not those things are powered by emerging tech like AI and NFTs? As long as they’re not creepy or invading privacy, probably not.

While two-thirds (66%) of marketers are excited about the potential that artificial intelligence will bring to society, only 39% of consumers feel the same way, according to a new study conducted by Morning Consult and Advertiser Perceptions. The study was conducted in August and surveyed roughly 2,200 consumers and 200 marketers.

Roughly 40% of consumers said they’ve never heard of NFTs, and for those who had, the digital tokens ranked among their top choices for what they considered to be “cringe.” 

Full story at AdAge.