How Media.Monks and other agencies use AI for short form video
Among many other use cases agencies are experimenting with, Media.Monks and others are using the technology to accelerate and scale short-form (and often user-generated) video production.
S4 Capital’s Media.Monks is developing an AI tool to produce fan content and highlights targeted at Gen Z, but it’s not the only agency out there applying the hot tech to short-form video.
Media.Monks’ software-defined production solution uses AI and machine learning to identify highlights from live broadcasts to create custom highlights based on audience interests and affinity groups based on its data. The service aims to help rights holders, brands and broadcasters expand their tailored content to reach younger audiences that want personalized content on non-linear channels.
“We’re talking about taking teams in this case that historically made a couple thousand pieces of content and making 15,000 pieces of content a year,” said Lewis Smithingham, svp of innovation at Media.Monks. “That’s where the opportunity for AI and the company’s commitment to AI and computation has only gotten stronger in recent months.”
More creators and agencies are also leveraging AI to produce content, including in short-form videos, music playlists, livestreaming and gaming, said Dan Berzen, creative director for agency Mosaic North America.
“[It is] gaining steam,” Berzen said. “We’ve already seen it with younger gaming and Twitch audiences and creators needing royalty-free music… It can help content creators work in volume and is becoming necessary across all forms of content creation.”
Content-focused agency Trade School is similarly testing AI in its video creation, from prototyping to idea generation. John Stapleton, head of creative innovation at Trade School, said “the ability to immediately test a story in video form helps to build on ideas or pivot them to another angle.”
