60% of marketers believe generative AI will transform their roles

… 43% report not knowing how to get the most value out of generative AI, and 39% don’t know how to safely use it.

Generative AI has exploded in popularity and capability. There is no doubt that it will transform businesses across nearly every sector, and will have a profound impact on the day-to-day operations for most knowledge workers. Yet it is still very early days, and the survey data from SalesForce highlights both opportunities and potential challenges.

Generative artificial intelligence (AI) might be the most important consumer trend of the year, per marketers, but it also has the potential to radically impact their own work. In fact, 6 in 10 feel that generative AI will transform their roles, and 53% believe that it’s a “game changer,” according to research from Salesforce.

Currently, about half (51%) of surveyed marketers are using or experimenting with generative AI at work, and another fifth (22%) are planning to very soon, such that close to three-quarters of marketers will be leveraging its potential to some extent.

Read more at Marketing Charts or directly via SalesForce.