Starbucks Uses Augmented Reality to Celebrate and Encourage Kindness

Playful AR example from coffee giant encourages customers to spread kindness and joy…

Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others.

People can access this AR experience through the Starbucks mobile app, by scanning a QR code in Starbucks stores or on the company’swebsite. The experience places floating sticky notes, photos, videos and other elements into a person’s environment through augmented reality.

While some sticky notes feature kind messages left by other people, others feature generic kind sentiments. People can point their device’s camera at the desired message to view it in a larger size and share it with someone else through their device’s share menu. 

Full story at AdWeek.