From a Dentsu press release…
Dentsu Group Inc. today announced it has partnered with Microsoft to launch enterprise-wide access to advanced Azure OpenAI technologies, empowering employees to develop client-ready solutions to drive growth and efficiency from the safety of a private and legally compliant development environment.
This latest milestone in dentsu’s longstanding partnership with Microsoft has already resulted in the development of two new CXM solutions. Merkle GenCX, a unique offering that uses the power of generative AI to deliver more impactful customer experiences, and AI Playground LATAM, a regionally-focused set of customized solutions that use emerging technologies combined with integrated audience data to bring more day-to-day efficiency and operational agility to clients.
The centralized and private instance of Azure OpenAI infrastructure removes the burden from business and product teams, and increases capacity for converting concepts into prototypes and solutions that drive value for clients. Dentsu’s pioneering approach integrates AI infrastructure into existing and new solutions and data sets, mitigating the risks of data privacy and security incursions, while promoting a deep focus on agility for client growth.
