Home Depot draws 7 million users to Roblox activation

BBDO and IF7 designed the experience on the popular gaming platform.

From AdWeek -

Figuring out how to show up on a new media channel and speaking authentically to that platform’s audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not the first major priority.

Instead, the brand was seeking how to best create a campaign around the 25th anniversary of Kids Workshops, a monthly program Home Depot offers where kids can go to stores and work on mini-home improvement projects for free. Roblox, which has 66.1 millionaverage daily active users per its recent earnings, made sense as the best place to execute, despite the retailer having never been there before.

More detail on the initial activation available via this release at Home Depot.