National Geographic and Verizon use AR to promote SHARKFEST

Users can scan a QR code to place a virtual underwater shark cage in their environment and explore content related to the annual event.

Dive into the deep with augmented reality experience from National Geographic and Verizon

In celebration of the highly anticipated annual event, SHARKFEST, Verizon launched an augmented reality (AR) experience that transports viewers into the captivating world of one of nature's most feared creatures: sharks.

The cutting-edge experience – which runs until August 1 – takes fans deep into the waters in a shark cage, getting up-close and personal with the ocean’s apex predator. To launch the SHARKFEST AR experience, users can tune into channel 941 on their Fios set-top box and scan the on-screen QR code using their mobile device.

Full story at Verizon.