Jones Soda brings products to life with AR

The quirky soda brand is advancing its AR program with new custom software that enables on-the-fly changes to AR experiences.

Jones Soda Co., Seattle, announced a groundbreaking advancement in its augmented reality (AR) program with a proprietary new platform developed for Jones by Clio Award-winning creative agency August Allen. The new innovation expands on Jones’ legacy featuring fans on their labels, bringing video storytelling into a mobile first AR experience.

This unique solution improves on Jones’ REEL LABELS program, launched in 2021, with a faster, seamless user experience that uses mobile AR instead of app-based technology. It also features ability to take the AR experience beyond the bottle into media, merchandise and point of sale.

Featuring a fully-custom designed administrative dashboard, Jones can build, manage, and change AR projects and campaigns of all kinds in-house. This flexibility enables the team to respond faster to culture, customer and fan feedback. Jones’ AR campaigns have been so successful that its crossover brand, Mary Jones, also will soon follow suit with AR labels in the infused cannabis category, the company says.

Full story at Beverage Industry.