What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

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Circle K pilots new Rewarded AR ads in Pokémon Go

Jun 23

Jun 23 Circle K pilots new Rewarded AR ads in Pokémon Go

L'Oreal previews upcoming beauty tech

Jun 23

Jun 23 L'Oreal previews upcoming beauty tech

Examples, Tech News

Radio station gets part-time AI DJ based on its midday host

Jun 18

Jun 18 Radio station gets part-time AI DJ based on its midday host

Ikea's "Billie" chatbot handles nearly half of call center interactions

Jun 16

Jun 16 Ikea's "Billie" chatbot handles nearly half of call center interactions

J.Crew Launches New App and Virtual Store

Jun 15

Jun 15 J.Crew Launches New App and Virtual Store

LVMH teaming up with Epic Games for customer experiences

Jun 15

Jun 15 LVMH teaming up with Epic Games for customer experiences

Puma expands its web3 shopping experience

Jun 14

Jun 14 Puma expands its web3 shopping experience

White Castle tests AI bots at drive-thru

Jun 14

Jun 14 White Castle tests AI bots at drive-thru

The Girl Scouts use AI to drive 40% reduction in CPA

Jun 6

Jun 6 The Girl Scouts use AI to drive 40% reduction in CPA

Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging

May 30

May 30 Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging

WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising

May 29

May 29 WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising

Examples, Tech News

ESPN Releases AR Mini Games to Enhance Its Digital Hockey Show

May 26

May 26 ESPN Releases AR Mini Games to Enhance Its Digital Hockey Show

Volvo Group launches world’s first electric truck safety app with AR technology for first responders

May 26

May 26 Volvo Group launches world’s first electric truck safety app with AR technology for first responders

L’Oréal Garnier Uses AR to Promote New Product

May 25

May 25 L’Oréal Garnier Uses AR to Promote New Product

SAP and BBDO use AI to power OOH ads highlighting rapid pace of change

May 25

May 25 SAP and BBDO use AI to power OOH ads highlighting rapid pace of change

Adidas Lets Shoppers Try On Indigo Herz Drop in AR

May 24

May 24 Adidas Lets Shoppers Try On Indigo Herz Drop in AR

Amazon and Vitamin Water Launch Image-Recognition-Powered Music Promo

May 23

May 23 Amazon and Vitamin Water Launch Image-Recognition-Powered Music Promo

PepsiCo Reinvents Loyalty Strategy with AI-Powered Receipt Scanning

May 23

May 23 PepsiCo Reinvents Loyalty Strategy with AI-Powered Receipt Scanning

Forever 21 x Barbie x Roblox

May 23

May 23 Forever 21 x Barbie x Roblox

More details emerge about Coach's AR mirror

May 22

May 22 More details emerge about Coach's AR mirror