Amazon and Vitamin Water Launch Image-Recognition-Powered Music Promo

The summer beverage music promo wars are heating up.

First Pepsi partners with Apple and Bad Bunny on a music promotion featuring on-pack QR codes, and now Coca-Cola’s Vitamin Water brand has teamed up with Amazon for a music promotion. In this one, consumers can scan bottles of Vitamin Water to unlock curated playlists. Select flavors of vitamin water unlock secret playlists.

Full details at Amazon here.

CHEAT CODE: Worth noting that scanning digital images of Vitamin Water bottles from Amazon.com seemed to work in most cases.