PepsiCo Reinvents Loyalty Strategy with AI-Powered Receipt Scanning

PepsiCo is increasing visibility into cross-basket analytics and cutting down on the time it takes to validate purchases by leveraging artificial intelligence and machine learning. 

Multiple regional loyalty marketing teams at the company are tapping into technology that is allowing PepsiCo to implement receipt capture and data extraction on its JOY customer loyalty app. 

The validation process, essential to the company’s loyalty efforts, used to take 7 to 11 days, said Edgar Reyes, director, PepsiCo, in a statement, and now requires just a few seconds, “while unlocking unprecedented cross-basket customer data.”

The company is leaning on the tech power of provider Veryfi to power these capabilities, reducing manual efforts from an outside clearing house and instead automating processes with AI and ML and optical character recognition. 

For the full story and more detail, see this post on Consumer Goods Technology.