WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising
Groundbreaking engine built on NVIDIA Omniverse™ and AI connects creative 3D and AI tools from leading software makers to revolutionise brand content, experiences at scale
NVIDIA and WPP today announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.
The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools, including those from Adobe and Getty Images, letting WPP’s artists and designers integrate 3D content creation with generative AI. This enables their clients to reach consumers in highly personalised and engaging ways, while preserving the quality, accuracy and fidelity of their company’s brand identity, products and logos.
Check out the full story via this WPP Press Release.
