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SAP and BBDO use AI to power OOH ads highlighting rapid pace of change

SAP and BBDO use AI to power OOH ads highlighting rapid pace of change

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Generative AI is known for its unmatched speed of creation. Which made it a useful tool to embody SAP’s message about the speed of business in a new campaign from BBDO New York.

The agency ran a digital OOH activation from May 8-21 in New York, Atlanta and Los Angeles in which the creative changed daily based on current events in culture and business. AI software generated a composite image of each day’s headlines (based on four inputs), and a human illustrator finalized the images for the DOOH boards.

The message from SAP to its potential digital-technology customers: “Be ready.”

Full story at AdAge Creativity.

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