What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged entertainment

AR Filters Take Over: January’s Best Branded Activations

Feb 5

Feb 5 AR Filters Take Over: January’s Best Branded Activations

The Beatles, AI, and a Grammy: "Now and Then" Makes History

Feb 4

Feb 4 The Beatles, AI, and a Grammy: "Now and Then" Makes History

Cineverse Leans on AI for Content Discovery

Jan 28

Jan 28 Cineverse Leans on AI for Content Discovery

QR Code Wrapping Paper: Clash Royale’s Holiday Twist

Dec 23

Dec 23 QR Code Wrapping Paper: Clash Royale’s Holiday Twist

Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Dec 6

Dec 6 Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

HIGHLIGHTS: November 2024

Dec 2

Dec 2 HIGHLIGHTS: November 2024

Jeremy Lockhorn

Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Nov 27

Nov 27 Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Sony Levels Up with In-Game Ads

Nov 26

Nov 26 Sony Levels Up with In-Game Ads

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Nov 12

Nov 12 Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

4A's Noteworthy News - 25th Edition

Nov 9

Nov 9 4A's Noteworthy News - 25th Edition

Jeremy Lockhorn

4A's Noteworthy News - 24th Edition

Nov 2

Nov 2 4A's Noteworthy News - 24th Edition

Jeremy Lockhorn

Original, Examples

Sony Pictures uses GenAI in new movie promotion

Oct 31

Oct 31 Sony Pictures uses GenAI in new movie promotion

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

The New York Times drives performance with GenAI tool

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

Examples, Research and data

Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Jul 2

Jul 2 Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Peacock has cloned Al Michaels' voice for Olympic recaps

Jun 27

Jun 27 Peacock has cloned Al Michaels' voice for Olympic recaps

Macy's and Disney deploy AR virtual try on

May 23

May 23 Macy's and Disney deploy AR virtual try on

May 20
May 20 Brands on Vision Pro

Jeremy Lockhorn