What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged entertainment

4A's Noteworthy News - 25th Edition

Nov 9

Nov 9 4A's Noteworthy News - 25th Edition

Jeremy Lockhorn

4A's Noteworthy News - 24th Edition

Nov 2

Nov 2 4A's Noteworthy News - 24th Edition

Jeremy Lockhorn

Original, Examples

Sony Pictures uses GenAI in new movie promotion

Oct 31

Oct 31 Sony Pictures uses GenAI in new movie promotion

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

The New York Times drives performance with GenAI tool

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

Examples, Research and data

Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Jul 2

Jul 2 Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Peacock has cloned Al Michaels' voice for Olympic recaps

Jun 27

Jun 27 Peacock has cloned Al Michaels' voice for Olympic recaps

Macy's and Disney deploy AR virtual try on

May 23

May 23 Macy's and Disney deploy AR virtual try on

May 20
May 20 Brands on Vision Pro

Jeremy Lockhorn

Disney+ is bringing a Marvel experience to Apple Vision Pro

May 9

May 9 Disney+ is bringing a Marvel experience to Apple Vision Pro

Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Apr 9

Apr 9 Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Jeremy Lockhorn

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Four brands and four different strategies for gaming activations

Mar 30

Mar 30 Four brands and four different strategies for gaming activations

JBL adds to Roblox activation

Mar 25

Mar 25 JBL adds to Roblox activation

Lady Gaga To Headline Metaverse Music Festival In Fortnite

Feb 23

Feb 23 Lady Gaga To Headline Metaverse Music Festival In Fortnite

Netflix plans immersive upfront experience

Feb 14

Feb 14 Netflix plans immersive upfront experience

Google/Samsung/Clash of Clans take over the Sphere

Jan 17

Jan 17 Google/Samsung/Clash of Clans take over the Sphere

"Elf" comes to Roblox

Dec 21

Dec 21 "Elf" comes to Roblox