What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged entertainment

Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Dec 6

Dec 6 Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Nov 27

Nov 27 Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Sony Levels Up with In-Game Ads

Nov 26

Nov 26 Sony Levels Up with In-Game Ads

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Nov 12

Nov 12 Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

4A's Noteworthy News - 25th Edition

Nov 9

Nov 9 4A's Noteworthy News - 25th Edition

Jeremy Lockhorn

4A's Noteworthy News - 24th Edition

Nov 2

Nov 2 4A's Noteworthy News - 24th Edition

Jeremy Lockhorn

Original, Examples

Sony Pictures uses GenAI in new movie promotion

Oct 31

Oct 31 Sony Pictures uses GenAI in new movie promotion

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

The New York Times drives performance with GenAI tool

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

Examples, Research and data

Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Jul 2

Jul 2 Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Peacock has cloned Al Michaels' voice for Olympic recaps

Jun 27

Jun 27 Peacock has cloned Al Michaels' voice for Olympic recaps

Macy's and Disney deploy AR virtual try on

May 23

May 23 Macy's and Disney deploy AR virtual try on

May 20
May 20 Brands on Vision Pro

Jeremy Lockhorn

Disney+ is bringing a Marvel experience to Apple Vision Pro

May 9

May 9 Disney+ is bringing a Marvel experience to Apple Vision Pro

Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Apr 9

Apr 9 Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Jeremy Lockhorn

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Four brands and four different strategies for gaming activations

Mar 30

Mar 30 Four brands and four different strategies for gaming activations

JBL adds to Roblox activation

Mar 25

Mar 25 JBL adds to Roblox activation