Macy's and Disney deploy AR virtual try on
From Chain Store Age…
Macy’s is deploying augmented reality to enhance the shopping experience of a Disney in-store shop at its Herald Square flagship in New York City.
In a recent conversation with Chain Store Age, Iman El Khatib, VP of merchandising strategy at Macy’s, explained the rationale behind an activation of Zero10 virtual try-on technology at the Disney Princess Shop in the flagship.
An AR-enabled mirror installed in the Disney Princess Shop showcases digital Disney dresses, providing customers with an immersive virtual try-on experience. The Zero10 AR Mirror solution runs on a supercomputer that leverages complex computer vision models in real time and renders clothing in 4k resolution.
When a user interacts with AR Mirror, Zero10 computer vision algorithms estimate the user's body shape and position in space, producing an accurate 3D model of the user in three-dimensional space. AR-based cloth simulation helps to replicate the behavior of the virtual clothing and render it onto the screen.
