AR Filters Take Over: January’s Best Branded Activations

Brands kicked off 2025 with a splash of Augmented Reality, leveraging platforms like Snapchat and TikTok to create interactive, engaging experiences. Luxury brands such as Jimmy Choo, Jean Paul Gaultier, and Dior led the charge, transforming their signature aesthetics into 3D animations that resonated with younger audiences. Meanwhile, entertainment brands embraced AR to deepen fan engagement—whether through immersive storytelling, interactive quizzes, or gamified experiences.

Animal Planet's Puppy Bowl campaign brought the annual event to TikTok, allowing fans to pick teams and rank players using AR effects. Daft Punk resurrected Interstella 5555 with a Snapchat Lens that let fans transform into characters from the animated classic, adding a nostalgic yet futuristic twist to their marketing. Coldplay’s Moon Music followed suit, using AI-powered AR to wrap users in dreamy visuals inspired by their latest album, reinforcing the band’s ethereal brand identity.

In the world of streaming, MAX’s Dune: Prophecy Lens let fans immerse themselves in the sci-fi saga, testing their powers or joining the legendary Sisterhood. Across industries, brands are proving that AR isn’t just a gimmick—it’s an evolving tool for storytelling and deeper audience interaction. With the year just starting, expect even more boundary-pushing campaigns in the coming months.

Read more at Lenslist.