Peacock has cloned Al Michaels' voice for Olympic recaps
Peacock is using AI to clone the voice of renowned sports announcer Al Michaels for personalized Olympic recaps. This AI-generated voice aims to deliver customized commentary, enhancing the viewer's experience with personalized recaps and insights based on the user’s expressed interests.
Peacock is harnessing A.I. technology to present “Your Daily Olympic Recap on Peacock,” a first-of-its-kind, personalized experience complementing NBCUniversal’s comprehensive coverage of the Olympic Games Paris 2024. In collaboration with Emmy Award-winning, Hall of Fame announcer Al Michaels and powered by generative A.I. and A.I. voice synthesis technology, “Your Daily Olympic Recap on Peacock” will provide fans with their own customized playlist featuring highlights of the events most relevant to them from the previous day. Each compilation will feature clips from NBCU’s Olympics coverage and be narrated by a high-quality A.I. re-creation of Michaels’ voice, which was trained using his past appearances on NBC and matches his signature expertise and elocution.
Unveiled today at NBCUniversal’s One Month Out press event celebrating 30 days until the Games, “Your Daily Olympic Recap on Peacock” is tailored to the Olympics fan on-the-go and will be available to Peacock subscribers starting July 27 at www.peacocktv.com/olympics on all supported web browsers as well as on the Peacock app on select mobile and tablet devices.
“Peacock continues to introduce unique customer-first features that strengthen our unmatched leadership in live streaming,” said Kelly Campbell, President of Peacock and Direct-to-Consumer, NBCUniversal. “With these recaps alongside interactive elements like Peacock Live Actions and Discovery Multiview, we’re bringing the best of sports together with the best of technology to deliver fans a personalized Olympics experience in a way that’s never been possible before.”
“When I was approached about this, I was skeptical but obviously curious,” said Al Michaels. “Then I saw a demonstration detailing what they had in mind. I said, ‘I’m in.’”
Nearly 7 million personalized variants of “Your Daily Olympic Recap on Peacock” could be streamed across the U.S. during the Games – all generated by pulling from NBCUniversal’s 5,000 hours of live coverage from Paris, where up to 40 Olympics events will be happening concurrently each day.
Full story at NBCSports.
