'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Warner Bros. and Roblox have collaborated on a Beetlejuice-themed experience where fans can immerse themselves in the film's eerie world through mini-games, puzzles, and exclusive avatar items. In a clever blend of virtual and real-world engagement, users can even purchase movie tickets directly within the experience. This initiative not only revives interest in the Beetlejuice franchise but also leverages Roblox’s vast user base, bridging nostalgic appeal with modern digital interaction.

In the lead-up to the sequel of the 1988 cult classic “Beetlejuice,” Warner Bros. has teamed up with Roblox to launch an immersive digital experience, which happens to feature a virtual Fandango box office where eligible visitors can purchase movie tickets, marking a first for Roblox as it “tests and invests in commerce,” the company says.

Like the upcoming film, “[Beetlejuice] Escape the Afterlife,” is committed to engaging a new generation to writer and director Tim Burton’s surreal, nightmarishly hilarious cinematic universe. Developed by creative studio Sawhorse, the Roblox experience features scenes and characters from the film in “The Afterlife” lobby where users can choose to enter three different gamified worlds.

The movie trailer for “Beetlejuice Beetlejuice” will also be playing in the lobby, prepping visitors to check out a virtual Fandango box office where they can make a ticket purchase within Roblox and plan to see the film when it opened in U.S. theaters on September 6.

Full story at MediaPost.