Sony Pictures uses GenAI in new movie promotion

To promote VENOM: The last Dance, Sony Pictures Entertainment partnered with Trigger XR to enable users to see what their pet would look like bonded with venom.

According to a post on LinkedIn, the GenAI-powered promotion uses NVIDIA tech and Getty Images visuals. The whole thing is trained on clean data that compensates the original authors.

Check out the experience here: https://venomizemypet.com