What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged b2b

4A's Noteworthy News - 24th Edition

Nov 2

Nov 2 4A's Noteworthy News - 24th Edition

Jeremy Lockhorn

Original, Examples

Dow Jones tests automated RFP processing

Oct 8

Oct 8 Dow Jones tests automated RFP processing

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Rolls Royce and Conagra Turn to Generative AI for Next-Level HR and Talent Management

Aug 7

Aug 7 Rolls Royce and Conagra Turn to Generative AI for Next-Level HR and Talent Management

Lenovo uses digital twin of Queen Latifah for SMB push

Jul 26

Jul 26 Lenovo uses digital twin of Queen Latifah for SMB push

Creative Theory Agency Prompts AI to It More Inclusive

May 29

May 29 Creative Theory Agency Prompts AI to It More Inclusive

Feb 12
Feb 12 How Walmart, Delta, Chevron and Starbucks are using AI to monitor employee messages

Havas and SCA develop creative apprentice scheme taught via VR headsets

Jan 29

Jan 29 Havas and SCA develop creative apprentice scheme taught via VR headsets

BBDO and SAP promote enterprise AI in new spot

Dec 13

Dec 13 BBDO and SAP promote enterprise AI in new spot

8th Wall demonstrates WebAR capabilities with holiday activations

Dec 8

Dec 8 8th Wall demonstrates WebAR capabilities with holiday activations

Autodesk and Marvel team up on new Sphere activation

Nov 13

Nov 13 Autodesk and Marvel team up on new Sphere activation

EY uses AI in new B2B campaign

Oct 31

Oct 31 EY uses AI in new B2B campaign

Bank of America trains employees using VR

Jul 14

Jul 14 Bank of America trains employees using VR

Volvo Group launches world’s first electric truck safety app with AR technology for first responders

May 26

May 26 Volvo Group launches world’s first electric truck safety app with AR technology for first responders

SAP and BBDO use AI to power OOH ads highlighting rapid pace of change

May 25

May 25 SAP and BBDO use AI to power OOH ads highlighting rapid pace of change

May 22
May 22 Dermalogica is using ChatGPT for education and upskilling

Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service

Sep 12

Sep 12 Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service