Creative Theory Agency Prompts AI to It More Inclusive

Creative Theory Agency has launched the "What Prompted You" campaign to make AI technology more inclusive. This initiative uses generative AI to create imagery from personal stories of diverse individuals, highlighting the need for representation in AI-generated content. The campaign features real-life stories visualized through AI, aiming to foster greater inclusivity and correct AI's biases in representation.

Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of using it for campaigns. AI is also bad at representing inclusion and diversity in its images.

A new campaign from independent Black-owned Washington, D.C.-based agency Creative Theory Agency hopes to right those wrongs and get people more interested in involving AI to tell real stories of lived experiences.

“What Prompted You” is a campaign and call to action to showcase how first-person, organic human perspectives can enhance and uplevel creativity. By digging into lived experiences, each creative piece of the campaign conveys the unique elements of the subject’s experience, using sensory details where possible to enhance visualization prior to AI interpretation.

Tamon George, co-founder and CEO of Creative Theory Agency, said the agency, which works with tech giants like Google and Meta, was excited to use AI, but he didn’t see that same level of intentionality and thought that the agency brings to its work being brought to AI.

“As marketing advertisers, we quickly realized that if we were going to have a statement about this, and if we were going to share our voice in this particular moment, we needed to do it as advertisers in a way that resonated with the developers of some of these tools,” George told ADWEEK.

Full story at ADWEEK.