4A's Noteworthy News - 19th Edition
NOTE: this post first appeared on LinkedIn here.
THE BIG STORY: How AI, AR and Wearables Will Transform Brand Experiences
Meta Connect 2024 unleashed a whirlwind of announcements, showcasing Meta’s next steps in AI, AR and wearables—highlighting developments that could dramatically impact how consumers interact with brands, unlocking potential new advertising formats, and further blurring the line between the digital and physical worlds. Meta AI and the newest version of LLaMA are going multimodal, combining text, image, and audio inputs to become more adaptable, paving the way for richer content interactions and more useful and flexible AI models.
Meta's wearables—including upgraded Ray-Ban smart glasses and the sneak peek at Orion AR glasses—make it increasingly clear that these aren’t just tech toys; they're platforms for immersive brand experiences. Orion is a developer-only preview at this stage, but features some impressive technical breakthroughs, including a wrist-worn ‘neural interface.’
The potential for voice-driven ads and experiences is another key development. Natural voice interactions hold tremendous potential to reinvent how brands engage users through conversational marketing. We’ve seen this movie before with the launch of voice assistants like Alexa and Siri, which haven’t yet had the disruptive effect for marketers that many predicted. But the rapid evolution of AI capabilities suggests that it may be time to rethink and revisit the potential impact. An always on, always accessible, voice-based superintelligent AI is bound to change both consumer behavior and daily work activities. The future is multimodal, multi-sensory, and always on—and agencies that stay ahead of this tech curve will be the ones creating the most memorable campaigns and experiences.
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OTHER INTERESTING AI NEWS:
OpenAI is Revamping Sora AI Video: After a quiet few months, OpenAI is training a new version of its Sora video model, promising higher quality, longer clips. Get the details on the latest advancements.
OpenAI Training Data to Be Inspected: A copyright lawsuit involving authors is putting a spotlight on how AI training data is collected. Read more on the legal battle.
Google Updates Gemini Models: New Gemini models come with better performance, increased rate limits, and pricing reductions, a win for developers. Explore the updates.
ChatGPT Adds Advanced Voice Mode (finally): OpenAI’s voice interactions, available for U.S. Plus users, offer a more natural and conversational chatbot experience. Learn how this new feature works.
False Memories in ChatGPT: Researchers demonstrate how hackers could manipulate memory within ChatGPT, a potential risk for sensitive data. Dive into the security concerns.
Microsoft’s AI Safety Tool: The tech giant introduces a new tool aimed at catching and correcting AI model errors, a significant step for AI safety in advertising. See how it impacts AI safety.
Agency Leaders Share AI Strategies: Top execs reveal how AI is streamlining workflows and delivering faster results in AdAge’s latest feature. Check out their insights.
Lionsgate's AI Partnership with Runway: Lionsgate’s deal with Runway promises to shake up media and advertising with AI-assisted creative production. Discover the impact on media.
Autonomous AI for Marketing: A new report argues that companies should focus on autonomous AI agents for marketing, rather than investing millions in training large language models. Read the full report.
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RECENT CASE STUDIES, EXAMPLES AND USE CASES:
How Business Insider's AI-based paywall strategy increased conversions by 75%
Hilton and Wendy’s Are Already Using AI to Improve Customer Interactions
Puma Wants to Improve Its Brand. AI Might Help.
