EY uses AI in new B2B campaign — What's Next is Everything

Oct 31

Oct 31 EY uses AI in new B2B campaign

EY has deployed an interesting new campaign that uses AI to merges the faces of more than 200 of its employees in an effort to emphasize the company’s human-centric approach to the technology.

“Consulting firm EY is out with a new ad campaign that uses artificial intelligence to blend the faces of over 200 employees.
The amalgamation stitches together disparate facial features in a papier-mâché-like manner, including lips moving in accordance with AI-generated voices describing EY’s AI offerings. Over the course of the minute-long ad, the face morphs into several different combinations, creating a deepfake effect that is equal parts amusing and spooky.
The campaign, dubbed “The Face of the Future,” is meant to highlight the human-centered approach behind EY’s AI platform, EY.ai. A major concern that has emerged alongside the growth of artificial intelligence is that the technology is outpacing human control of it. Multiple groups of technologists and researchers have penned open letters voicing this fear. President Joe Biden today signed an executive order establishing numerous guidelines for the development of AI.“