Qualcomm brings AR to Man U kits

Manchester United and Qualcomm have extended their partnership, with a significant focus on enhancing the fan experience through augmented reality (AR). Leveraging Snapdragon's advanced mobile technology, the collaboration aims to bring immersive AR experiences to matchdays and beyond, making it easier for fans to engage with the club in innovative ways.

Qualcomm Technologies, Inc. and Manchester United have triggered the extension of their principal shirt partnership which will now run until 2029.

The extension follows record-breaking home, away and third shirt launches which feature the Snapdragon® brand on the front of a Manchester United shirt for the first time. Snapdragon is Qualcomm Technologies’ consumer brand of processors and can be found in more than three billion devices globally. The Snapdragon processors power premium experiences from the world's biggest digital brands across smartphones, next-generation PCs, extended and virtual reality glasses, gaming, wearables, and cars.

Since the release of the three iconic shirts for the 2024/25 season, the content featuring the Snapdragon logo has amassed over two billion digital media impressions, which is more than any other partner launch in the club’s history. In addition, Snapdragon Insiders, a global community of Snapdragon enthusiasts, has grown 256 per cent in the month after the release of the home shirt in July, versus an average month, to over 16m.

In a first for the club, the new shirts featuring the Snapdragon brand launched with an innovative augmented reality (AR) experience which fans can access by scanning a QR code and the Snapdragon logo on the front of the shirt. The experience, developed by Qualcomm Technologies, brings fans onto the pitch of Old Trafford and will feature exclusive Manchester United content throughout the season.

Read more via the press release here.