Selfridges and Snapchat launch AR locker room for summer of sport

Selfridges has partnered with Snapchat to launch an AR locker room at its Oxford Street store for the summer of sport. The pop-up allows shoppers to virtually try on sports kits and interact with AR mirrors. Customers can save and share their looks via a one-time QR code on Snapchat. This initiative is part of Selfridges’ broader Sportopia campaign, transforming the store into a unique sports venue for the summer.

Full story at Retail Gazette.