Google unveils new augmented reality features in Google Maps

Google has introduced new augmented reality (AR) features in Google Maps, enhancing how users can explore Parisian landmarks. By selecting the "AR Experience" icon in the app, users can view historical recreations of the Eiffel Tower, Notre-Dame Cathedral, and other iconic sites from different time periods. These immersive experiences are available globally via Street View, allowing users to interact with 3D models and learn about the landmarks' history and culture. This initiative, in collaboration with Google Arts & Culture and Ubisoft, aims to make historical exploration accessible and engaging for all.

Augmented reality (AR) in Google Maps offers new ways to explore places and find things to do. Last week, we shared how this technology is helping visitors and locals navigate Paris this summer. Here's a closer look at the new immersive experiences that let you not only explore the city’s iconic landmarks, but also interact and engage with them.

When you search for a location in Google Maps that offers AR content, you can explore it right from the app. Simply touch the "AR Experience" icon and raise your device to view it from Lens in Maps. If you’re not at the landmark, you can still view the experience from anywhere in the world using Street View.

With AR, you can transport back to the 1900s to experience architectural concepts of the Eiffel Towerthat were never realized or see the Exposition Universelle country pavilions that were temporarily built along the Seine for the 1900s World Fair. To learn more about these landmarks, check out the interactive info cards that dive deeper into their history and culture.