All Aboard the Time Machine: AR Gets on the Bus in Beijing
Chrono Craft is redefining the idea of “mobile AR”—literally. Their fleet of 22 hydrogen-powered buses at Beijing’s Yuanmingyuan Park isn’t just about sightseeing; it’s a full-scale immersive theater on wheels. Visitors step aboard to experience Qing Dynasty palaces rising from ruins, cannon blasts echoing through the trees, and historical tales unfolding as the bus glides past real-world landmarks. The magic happens through transparent TOLED screens, spatial audio, and smart syncing with the bus’s exact location. It’s not about escaping into AR, but enhancing the present moment—collectively.
The tech stack is just as ambitious as the vision. Each bus sports three TOLED displays, a 12-speaker audio array, INS and GPS sensors, and a hydrogen power system, all stitched together with a bespoke software platform. Unlike traditional time-based media, the AR content is triggered by the vehicle’s position, not the clock. Custom authoring tools let designers choreograph visuals, narration, and lighting to sync perfectly with the bus's journey. And when delays hit (hello, park crowds), the system dynamically adds “bridge content” to keep the ride seamless.
Since launching in August 2024, the buses have served tens of thousands of park-goers, blending storytelling with environmental design and cutting-edge tech. It’s a blueprint that could scale far beyond historic ruins—from studio backlot tours to golf carts at corporate expos. The real takeaway? Shared AR experiences don’t need headsets or isolation booths. They just need wheels, a strong story, and the courage to let reality be part of the show.
Full case study at AR Insider.