Snapchat team with Daft Punk to celebrate special release via AR
Snapchat’s AR Studio, based in Paris, is teaming up with Daft Punk’s creative team to celebrate the special release of Random Access Memories 10th Anniversary Edition on Friday, May 12. The AR Studio will bring to life “Daft Punk: Memories Unlocked,” a series of never-before-seen augmented reality experiences, to fans around the world.
“Daft Punk: Memories Unlocked”
To celebrate this long-awaited anniversary edition, the AR Studio has created three AR experiences, offering fans and Snapchatters immersive music experiences exclusively available on Snapchat.
AR Experience #1 - A track "hidden in plain sight" for 10 years?
On Wednesday, May 10th at 9am CET, 48 hours before the anniversary edition is released, the track “Horizon,” originally featured on the 2013 Japanese version of the album, will be unveiled to the rest of the world via Snapchat’s augmented reality Lenses. Fans can use the Snapchat camera to scan the original Random Access Memories album cover artwork to reveal a new crystal helmet AR Lens and listen to “Horizon,” which is hidden within the silver and gold helmet! Flipping the camera will allow Snapchatters to wear the crystal helmet while listening to the song.
Check out the full story at the Snap newsroom.
