What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged artificial intelligence

When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

Apr 10

Apr 10 When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

Apr 9

Apr 9 From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 28

Mar 28 Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Mar 25

Mar 25 Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Research and data

How American Eagle’s AI Ads Are Driving Gen Z IRL

Mar 24

Mar 24 How American Eagle’s AI Ads Are Driving Gen Z IRL

AI-Powered Orders: Yum Brands Bets Big on Automation

Feb 19

Feb 19 AI-Powered Orders: Yum Brands Bets Big on Automation

Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Feb 12

Feb 12 Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Prime Video’s AI Playbook: Helping Fans Grok the Inside Game

Feb 10

Feb 10 Prime Video’s AI Playbook: Helping Fans Grok the Inside Game

AR Filters Take Over: January’s Best Branded Activations

Feb 5

Feb 5 AR Filters Take Over: January’s Best Branded Activations

The Beatles, AI, and a Grammy: "Now and Then" Makes History

Feb 4

Feb 4 The Beatles, AI, and a Grammy: "Now and Then" Makes History

Just Salad’s AI: Your New Lunch Wingman

Jan 27

Jan 27 Just Salad’s AI: Your New Lunch Wingman

Driving the Future: Mercedes-Benz’s AI Revolution

Jan 16

Jan 16 Driving the Future: Mercedes-Benz’s AI Revolution

B2B Marketers Prioritize AI and Social for 2025

Dec 18

Dec 18 B2B Marketers Prioritize AI and Social for 2025

Research and data

How Pernod Ricard is Redefining Work with AI

Nov 18

Nov 18 How Pernod Ricard is Redefining Work with AI

How Taco Bell's AI Boosts Sales One Byte at a Time

Nov 7

Nov 7 How Taco Bell's AI Boosts Sales One Byte at a Time

ThredUp's AI tools increase purchases and return visits

Nov 4

Nov 4 ThredUp's AI tools increase purchases and return visits

Oct 31
Oct 31 KPMG exploring AI agents

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Haleon pilots AI tool for health ads with inclusive precision

Oct 25

Oct 25 Haleon pilots AI tool for health ads with inclusive precision