What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged generative AI

Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Feb 12

Feb 12 Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Feb 12

Feb 12 Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

AI Animation Makes a Chilling Gun Safety Plea

Feb 11

Feb 11 AI Animation Makes a Chilling Gun Safety Plea

AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

Feb 9

Feb 9 AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

Google AI Helps Artist Remix Tradition

Feb 2

Feb 2 Google AI Helps Artist Remix Tradition

WPP’s AI Playbook: Less Hype, More Smart Decisions

Jan 31

Jan 31 WPP’s AI Playbook: Less Hype, More Smart Decisions

Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain

Jan 31

Jan 31 Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain

Cineverse Leans on AI for Content Discovery

Jan 28

Jan 28 Cineverse Leans on AI for Content Discovery

HUGO BOSS launches AI-generated models with video

Jan 27

Jan 27 HUGO BOSS launches AI-generated models with video

Brands See Anecdotal Evidence that AI Search Drives Clicks

Jan 22

Jan 22 Brands See Anecdotal Evidence that AI Search Drives Clicks

Research and data

AI and Live Action Unite in Tool's Latest Spec Spot

Dec 20

Dec 20 AI and Live Action Unite in Tool's Latest Spec Spot

B2B Marketers Prioritize AI and Social for 2025

Dec 18

Dec 18 B2B Marketers Prioritize AI and Social for 2025

Research and data

When AI Crafts Ads, Are Viewers Checked Out?

Dec 16

Dec 16 When AI Crafts Ads, Are Viewers Checked Out?

Research and data

Adobe and Brandtech Team Up to Elevate AI-Powered Marketing

Dec 13

Dec 13 Adobe and Brandtech Team Up to Elevate AI-Powered Marketing

Tech News, Examples

AI Yule Log: Holiday Tradition Meets Hilarious Chaos

Dec 12

Dec 12 AI Yule Log: Holiday Tradition Meets Hilarious Chaos

Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Dec 11

Dec 11 Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Dec 6

Dec 6 Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Meet Daisy: The AI Granny Outsmarting Scammers

Dec 2

Dec 2 Meet Daisy: The AI Granny Outsmarting Scammers

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Nov 15

Nov 15 Coca-Cola continues its deep dive into GenAI with new Holiday TV spots