What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged generative AI

From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

Apr 8

Apr 8 From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

Apr 7

Apr 7 “Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Apr 1

Apr 1 Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

Mar 31

Mar 31 Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Mar 25

Mar 25 Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Research and data

How American Eagle’s AI Ads Are Driving Gen Z IRL

Mar 24

Mar 24 How American Eagle’s AI Ads Are Driving Gen Z IRL

Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals

Mar 21

Mar 21 Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals

Puma’s AI-Generated Ad: A New Playbook for Creativity?

Mar 19

Mar 19 Puma’s AI-Generated Ad: A New Playbook for Creativity?

Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Mar 18

Mar 18 Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Research and data

AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

Feb 25

Feb 25 AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Feb 24

Feb 24 AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Research and data

Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

Feb 20

Feb 20 Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 AI in Ads: The Hits and Misses, According to Humans

Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Feb 12

Feb 12 Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Feb 12

Feb 12 Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Perplexity’s $1M Tweet Scores Big During the Super Bowl

Feb 11

Feb 11 Perplexity’s $1M Tweet Scores Big During the Super Bowl

AI Animation Makes a Chilling Gun Safety Plea

Feb 11

Feb 11 AI Animation Makes a Chilling Gun Safety Plea

AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

Feb 9

Feb 9 AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

Google AI Helps Artist Remix Tradition

Feb 2

Feb 2 Google AI Helps Artist Remix Tradition