What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged generative AI

Oct 31
Oct 31 KPMG exploring AI agents

Sony Pictures uses GenAI in new movie promotion

Oct 31

Oct 31 Sony Pictures uses GenAI in new movie promotion

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Haleon pilots AI tool for health ads with inclusive precision

Oct 25

Oct 25 Haleon pilots AI tool for health ads with inclusive precision

Walmart's Scintilla: Turning AI Insights retail wins

Oct 22

Oct 22 Walmart's Scintilla: Turning AI Insights retail wins

Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning

Oct 21

Oct 21 Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning

4A's Noteworthy News - 22nd Edition

Oct 21

Oct 21 4A's Noteworthy News - 22nd Edition

Jeremy Lockhorn

Tech News, Original

From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

Oct 16

Oct 16 From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

Mattel Taps Adobe AI for Barbie Packaging This Holiday Season

Oct 16

Oct 16 Mattel Taps Adobe AI for Barbie Packaging This Holiday Season

Gatorade introduces AI-powered personalization

Oct 15

Oct 15 Gatorade introduces AI-powered personalization

Dow Jones tests automated RFP processing

Oct 8

Oct 8 Dow Jones tests automated RFP processing

4A's Noteworthy News - 20th Edition

Oct 7

Oct 7 4A's Noteworthy News - 20th Edition

Jeremy Lockhorn

Tech News, Examples

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

How Hilton and Wendy’s Are Using AI to Improve Customer Interactions

Sep 27

Sep 27 How Hilton and Wendy’s Are Using AI to Improve Customer Interactions

4A's Noteworthy News - 18th Edition

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 18

Sep 18 GenAI risks raise hackles on the brand side

Research and data

The NFL's AI Innovation Hub is a testing ground for new marketing strategies

Sep 13

Sep 13 The NFL's AI Innovation Hub is a testing ground for new marketing strategies

Le Pain Quotidien tests digital customer clones

Sep 10

Sep 10 Le Pain Quotidien tests digital customer clones

Qatar Airways' new AI campaign lets you star in your movie

Sep 9

Sep 9 Qatar Airways' new AI campaign lets you star in your movie

Monks streamlines campaign process with AI for Hatch

Sep 5

Sep 5 Monks streamlines campaign process with AI for Hatch