What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged generative AI

Puma’s AI-Generated Ad: A New Playbook for Creativity?

Mar 19

Mar 19 Puma’s AI-Generated Ad: A New Playbook for Creativity?

AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

Feb 25

Feb 25 AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Feb 24

Feb 24 AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Research and data

Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

Feb 20

Feb 20 Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 AI in Ads: The Hits and Misses, According to Humans

Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Feb 12

Feb 12 Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Feb 12

Feb 12 Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Perplexity’s $1M Tweet Scores Big During the Super Bowl

Feb 11

Feb 11 Perplexity’s $1M Tweet Scores Big During the Super Bowl

AI Animation Makes a Chilling Gun Safety Plea

Feb 11

Feb 11 AI Animation Makes a Chilling Gun Safety Plea

AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

Feb 9

Feb 9 AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

Google AI Helps Artist Remix Tradition

Feb 2

Feb 2 Google AI Helps Artist Remix Tradition

WPP’s AI Playbook: Less Hype, More Smart Decisions

Jan 31

Jan 31 WPP’s AI Playbook: Less Hype, More Smart Decisions

Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain

Jan 31

Jan 31 Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain

Cineverse Leans on AI for Content Discovery

Jan 28

Jan 28 Cineverse Leans on AI for Content Discovery

HUGO BOSS launches AI-generated models with video

Jan 27

Jan 27 HUGO BOSS launches AI-generated models with video

Brands See Anecdotal Evidence that AI Search Drives Clicks

Jan 22

Jan 22 Brands See Anecdotal Evidence that AI Search Drives Clicks

Research and data

AI and Live Action Unite in Tool's Latest Spec Spot

Dec 20

Dec 20 AI and Live Action Unite in Tool's Latest Spec Spot

B2B Marketers Prioritize AI and Social for 2025

Dec 18

Dec 18 B2B Marketers Prioritize AI and Social for 2025

Research and data

When AI Crafts Ads, Are Viewers Checked Out?

Dec 16

Dec 16 When AI Crafts Ads, Are Viewers Checked Out?

Research and data