What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged generative AI

B2B Marketers Prioritize AI and Social for 2025

Dec 18

Dec 18 B2B Marketers Prioritize AI and Social for 2025

Research and data

When AI Crafts Ads, Are Viewers Checked Out?

Dec 16

Dec 16 When AI Crafts Ads, Are Viewers Checked Out?

Research and data

Adobe and Brandtech Team Up to Elevate AI-Powered Marketing

Dec 13

Dec 13 Adobe and Brandtech Team Up to Elevate AI-Powered Marketing

Tech News, Examples

AI Yule Log: Holiday Tradition Meets Hilarious Chaos

Dec 12

Dec 12 AI Yule Log: Holiday Tradition Meets Hilarious Chaos

Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Dec 11

Dec 11 Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Dec 6

Dec 6 Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Meet Daisy: The AI Granny Outsmarting Scammers

Dec 2

Dec 2 Meet Daisy: The AI Granny Outsmarting Scammers

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Nov 15

Nov 15 Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Gen AI in Schools? Parents Aren't Sold

Nov 11

Nov 11 Gen AI in Schools? Parents Aren't Sold

Research and data

How Taco Bell's AI Boosts Sales One Byte at a Time

Nov 7

Nov 7 How Taco Bell's AI Boosts Sales One Byte at a Time

Meet ContextLens: AI-Powered Graphics That Read Your Mind (Almost)

Nov 5

Nov 5 Meet ContextLens: AI-Powered Graphics That Read Your Mind (Almost)

ThredUp's AI tools increase purchases and return visits

Nov 4

Nov 4 ThredUp's AI tools increase purchases and return visits

Oct 31
Oct 31 KPMG exploring AI agents

Sony Pictures uses GenAI in new movie promotion

Oct 31

Oct 31 Sony Pictures uses GenAI in new movie promotion

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Haleon pilots AI tool for health ads with inclusive precision

Oct 25

Oct 25 Haleon pilots AI tool for health ads with inclusive precision

Walmart's Scintilla: Turning AI Insights retail wins

Oct 22

Oct 22 Walmart's Scintilla: Turning AI Insights retail wins

Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning

Oct 21

Oct 21 Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning

4A's Noteworthy News - 22nd Edition

Oct 21

Oct 21 4A's Noteworthy News - 22nd Edition

Jeremy Lockhorn

Tech News, Original