What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged food & beverage

vitaminwater's "Paint Your Rent" sweeps leverages genAI

Sep 3

Sep 3 vitaminwater's "Paint Your Rent" sweeps leverages genAI

SOUR PATCH KIDS x Roblox

Jul 1

Jul 1 SOUR PATCH KIDS x Roblox

A framework for using AI in marketing

Jun 30

Jun 30 A framework for using AI in marketing

Research and data, Examples

Snickers deploys digital clone of soccer legend

Jun 25

Jun 25 Snickers deploys digital clone of soccer legend

PepsiCo experiments with Smart Cans and AI hydration coaching

Jun 24

Jun 24 PepsiCo experiments with Smart Cans and AI hydration coaching

Hostess launches drone delivery stunt

Jun 12

Jun 12 Hostess launches drone delivery stunt

Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign

Jun 3

Jun 3 Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign

BODYARMOR is launching a series of AR-enhanced collector bottles

Jun 3

Jun 3 BODYARMOR is launching a series of AR-enhanced collector bottles

How Major Brands Are Capitalizing on TikTok Shop

May 10

May 10 How Major Brands Are Capitalizing on TikTok Shop

Bud Light on the Sphere

Feb 15

Feb 15 Bud Light on the Sphere

Pepsi Sphere takeover

Feb 13

Feb 13 Pepsi Sphere takeover

Super Bowl advertisers lean into AR extensions

Feb 8

Feb 8 Super Bowl advertisers lean into AR extensions

NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Jan 25

Jan 25 NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Grand Marnier uses AR to spice up real world events

Nov 22

Nov 22 Grand Marnier uses AR to spice up real world events

Coca-Cola launches GenAI-powered holiday campaign

Nov 20

Nov 20 Coca-Cola launches GenAI-powered holiday campaign

Three ways PepsiCo is getting DOOH right

Oct 9

Oct 9 Three ways PepsiCo is getting DOOH right

Metaverse roundup, September 2023

Oct 5

Oct 5 Metaverse roundup, September 2023

Examples, Tech News

Oct 4

Oct 4 Lunchables becomes the first brand to use Niantic's rewarded AR format

Coca-Cola introduces new limited edition flavor powered by AI

Sep 13

Sep 13 Coca-Cola introduces new limited edition flavor powered by AI

Frozen delight Bomb Pops are a hit in Roblox

Sep 1

Sep 1 Frozen delight Bomb Pops are a hit in Roblox