What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged CPG

Mar 25

Mar 25 Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite

Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

Feb 20

Feb 20 Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 AI in Ads: The Hits and Misses, According to Humans

Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Feb 12

Feb 12 Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

HIGHLIGHTS: November 2024

Dec 2

Dec 2 HIGHLIGHTS: November 2024

Jeremy Lockhorn

PepsiCo Expands Multi-year Partnership with EA Sports

Nov 29

Nov 29 PepsiCo Expands Multi-year Partnership with EA Sports

How Pernod Ricard is Redefining Work with AI

Nov 18

Nov 18 How Pernod Ricard is Redefining Work with AI

Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Nov 15

Nov 15 Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Nov 12

Nov 12 Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

Oct 30

Oct 30 Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Walmart's Scintilla: Turning AI Insights retail wins

Oct 22

Oct 22 Walmart's Scintilla: Turning AI Insights retail wins

From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

Oct 16

Oct 16 From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

Gatorade introduces AI-powered personalization

Oct 15

Oct 15 Gatorade introduces AI-powered personalization

How AI is helping Hershey this Halloween season

Oct 11

Oct 11 How AI is helping Hershey this Halloween season

Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

Sep 19

Sep 19 Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

vitaminwater's "Paint Your Rent" sweeps leverages genAI

Sep 3

Sep 3 vitaminwater's "Paint Your Rent" sweeps leverages genAI

Reckitt is using AI to automate the grunt work

Aug 12

Aug 12 Reckitt is using AI to automate the grunt work

WPP Automates 3D asset development with NVIDIA AI: Coca-Cola and Ford lead early adoption

Aug 6

Aug 6 WPP Automates 3D asset development with NVIDIA AI: Coca-Cola and Ford lead early adoption

CPG brands see the need for content provenance solutions

Jul 10

Jul 10 CPG brands see the need for content provenance solutions